Aha Marketing’s Product Sampling Case Studies

Drove trial and awareness by delivering samples and offers to cruise, office/coworking, and wedding/bridal venues. Included consumer response survey via QRCs on overwrapped samples.

Drove trial and awareness among Gen Z consumers by delivering an “Event In A Box” complete with branded elements, swag, and samples to fitness studios and colleges. Field Teams also activated at relevant events.

Introduced Immune Zoom Tea and the benefits of echinacea during cold/flu season by delivering samples to urgent cares, primary cares, pediatricians, chiropractors, and naturopaths.

Drove trial and awareness of their Overnight Oats by delivering samples and information to first responders and teachers–consumers who seek convenient, easy meal solutions.

Drove trial, awareness, and purchase among parents with active kids by delivering samples and offers to YMCAs, Parks ‘n Recreation, Kids Camps, and Youth Sports locations across the US.

Generated trial and awareness around a new cookie product among adults. We delivered samples to food truck owners, who handed out free samples to customers when they received their order.

Drove trial and awareness among college students by delivering samples to on-campus ambassador teams, housing, and Greek organizations. Street teams were deployed on 14 campuses.

Distributed 1MM+ samples through a unique combination of live events and venue-based sampling. Networks included fitness, YMCAs, community events, first responders, office spaces, and select runs & races.

Drove trial and awareness of fresh kiwifruit by hand-delivering samples to hotels and inns, runs and races, gyms, and community events. Executed in client-identified Mid-Atlantic and Pacific markets.

Faced with a surplus of short-coded product, a quick and cost-effective solution was implemented by activating high-traffic YMCA partnerships, ensuring samples reached millennial families that matched the brand’s target audience.

Drove trial and awareness of full-size laundry sanitizer by partnering with our exclusive network of YMCAs in client-identified markets, including Los Angeles, Miami, Atlanta, Chicago, Houston, DC, Boston, and Detroit.

To reach health-conscious, active adult males, Best Nest distributed full-size men’s supplements through fitness and retail partners, turning expiring product into a strategic marketing opportunity.