Summer 2024: Turning Sensory Experiences into Brand Loyalty
When the experience of a product depends on the senses, like the way it tastes or smells, there is no better approach to brand...
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Laurel Rundle
Aug 213 min read
Brand Sampling: The Importance of Driving Trial and Awareness
Today's increasingly competitive market makes standing out more crucial than ever when it comes to introducing and expanding your brand....
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Laurel Rundle
Jun 173 min read
The Rise of Everyday Influencers: How Experts Shape Consumer Choices
In today’s marketing landscape, there is one category of influencer that wields an almost unsuspecting amount of power when it comes to...
43 views0 comments
Laurel Rundle
Apr 283 min read
Data-Driven Sampling: Leveraging Analytics for Success
In the dynamic landscape of marketing, from sampling to influencer collaborations and beyond, the key to success lies in strategic...
31 views0 comments
Laurel Rundle
Mar 73 min read
Beyond The Feed: The Importance of Professionals with Influence
In today’s competitive world, it is more important than ever to get your brand directly in front of your target consumer. Even when you...
37 views0 comments
Laurel Rundle
May 11, 20231 min read
(Part 2) Getting your CPG brand into the hands of your consumer: program highlights
At Aha! Marketing, we start by matching your brand to a target audience through one of our proprietary networks in the US and Canada....
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Laurel Rundle
Apr 4, 20231 min read
(Part 1) Getting your CPG brand into the hands of your consumer: program highlights
At Aha! Marketing, we start by matching your brand to a target audience through one of our proprietary networks in the US and Canada....
69 views0 comments
Laurel Rundle
Feb 26, 20232 min read
Driving Brand Awareness and Trial: The QR Code
In recent years the QR code has come to be known for a solution during the touch-free days of a global pandemic. From replacing paper...
44 views0 comments
Mary Edrington
Nov 3, 20222 min read
Stimulate your Senses with Product Sampling
As we learned last month, product sampling is a perceived risk reduction strategy. This month, we examine the power that our human senses...
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Mary Edrington
Sep 17, 20222 min read
How to Drive Trial by Reducing Perceived Risks
As consumers make decisions regarding what products to buy and services to hire, they often have concerns about the consequence of their...
42 views0 comments
Laurel Rundle
Jun 22, 20223 min read
It’s All In The Details: Effectively Driving Brand Awareness Through Sampling
There is an art and science to designing efficient sampling programs. The team at Aha! has decades of combined experience when it comes...
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Laurel Rundle
May 18, 20221 min read
Free Tastes Enclosed!
You already know that you aren't going to get a taste by reading this blog, but wouldn't it be neat to try a physical product through the...
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Laurel Rundle
Nov 29, 20211 min read
Aha! Moment: Peelgood
Our namesake is about a sudden realization, inspiration, or insight related to a consumer’s shopping journey. It’s often a moment of...
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Laurel Rundle
Jun 2, 20213 min read
Brands that Led the Way in Product Sampling
For many, it’s not a complete weekend morning without making the sample rounds at your local grocery, trying all the new dips, bars,...
41 views0 comments
Laurel Rundle
Apr 1, 20201 min read
Aha! Thanks Brands Providing to the Front Line
We salute the brands who have stepped up to provide much needed resources to frontline workers and vulnerable populations. We are proud...
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Laurel Rundle
Nov 1, 20193 min read
Getting on the List!
As we approach the holidays, the holy grail for toy and game businesses, many new concepts and products are anxiously awaiting their time...
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