INDUSTRY INSIGHTS

Recent research from BCG  shows that while Gen Z grew up immersed in digital content, they’re now looking for real, authentic connections...

Reaching the right audience at the right time can make all the difference when it comes to growing a brand. For products in the baby care...

When the experience of a product depends on the senses, like the way it tastes or smells, there is no better approach to brand...

Today's increasingly competitive market makes standing out more crucial than ever when it comes to introducing and expanding your brand....

In today’s marketing landscape, there is one category of influencer that wields an almost unsuspecting amount of power when it comes to...

In the dynamic landscape of marketing, from sampling to influencer collaborations and beyond, the key to success lies in strategic...

In today’s competitive world, it is more important than ever to get your brand directly in front of your target consumer. Even when you...

At Aha! Marketing, we start by matching your brand to a target audience through one of our proprietary networks in the US and Canada....

At Aha! Marketing, we start by matching your brand to a target audience through one of our proprietary networks in the US and Canada....

In recent years the QR code has come to be known for a solution during the touch-free days of a global pandemic. From replacing paper...

As we learned last month, product sampling is a perceived risk reduction strategy. This month, we examine the power that our human senses...

As consumers make decisions regarding what products to buy and services to hire, they often have concerns about the consequence of their...

There is an art and science to designing efficient sampling programs. The team at Aha! has decades of combined experience when it comes...

You already know that you aren't going to get a taste by reading this blog, but wouldn't it be neat to try a physical product through the...

Our namesake is about a sudden realization, inspiration, or insight related to a consumer’s shopping journey. It’s often a moment of...

For many, it’s not a complete weekend morning without making the sample rounds at your local grocery, trying all the new dips, bars,...

We salute the brands who have stepped up to provide much needed resources to frontline workers and vulnerable populations. We are proud...

As we approach the holidays, the holy grail for toy and game businesses, many new concepts and products are anxiously awaiting their time...