INDUSTRY INSIGHTS

Oct 222 min read

Summer 2024: Turning Sensory Experiences into Brand Loyalty

When the experience of a product depends on the senses, like the way it tastes or smells, there is no better approach to brand...

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Laurel Rundle

Aug 213 min read

Brand Sampling: The Importance of Driving Trial and Awareness

Today's increasingly competitive market makes standing out more crucial than ever when it comes to introducing and expanding your brand....

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The Rise of Everyday Influencers: How Experts Shape Consumer Choices

Laurel Rundle

Jun 173 min read

The Rise of Everyday Influencers: How Experts Shape Consumer Choices

In today’s marketing landscape, there is one category of influencer that wields an almost unsuspecting amount of power when it comes to...

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Data-Driven Sampling: Leveraging Analytics for Success

Laurel Rundle

Apr 283 min read

Data-Driven Sampling: Leveraging Analytics for Success

In the dynamic landscape of marketing, from sampling to influencer collaborations and beyond, the key to success lies in strategic...

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Beyond The Feed: The Importance of Professionals with Influence

Laurel Rundle

Mar 73 min read

Beyond The Feed: The Importance of Professionals with Influence

In today’s competitive world, it is more important than ever to get your brand directly in front of your target consumer. Even when you...

39 views0 comments

Laurel Rundle

May 11, 20231 min read

(Part 2) Getting your CPG brand into the hands of your consumer: program highlights

At Aha! Marketing, we start by matching your brand to a target audience through one of our proprietary networks in the US and Canada....

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Laurel Rundle

Apr 4, 20231 min read

(Part 1) Getting your CPG brand into the hands of your consumer: program highlights

At Aha! Marketing, we start by matching your brand to a target audience through one of our proprietary networks in the US and Canada....

71 views0 comments

Laurel Rundle

Feb 26, 20232 min read

Driving Brand Awareness and Trial: The QR Code

In recent years the QR code has come to be known for a solution during the touch-free days of a global pandemic. From replacing paper...

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Stimulate your Senses with Product Sampling

Mary Edrington

Nov 3, 20222 min read

Stimulate your Senses with Product Sampling

As we learned last month, product sampling is a perceived risk reduction strategy. This month, we examine the power that our human senses...

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How to Drive Trial by Reducing Perceived Risks

Mary Edrington

Sep 17, 20222 min read

How to Drive Trial by Reducing Perceived Risks

As consumers make decisions regarding what products to buy and services to hire, they often have concerns about the consequence of their...

44 views0 comments

Laurel Rundle

Jun 22, 20223 min read

It’s All In The Details: Effectively Driving Brand Awareness Through Sampling

There is an art and science to designing efficient sampling programs. The team at Aha! has decades of combined experience when it comes...

48 views0 comments

Laurel Rundle

May 18, 20221 min read

Free Tastes Enclosed!

You already know that you aren't going to get a taste by reading this blog, but wouldn't it be neat to try a physical product through the...

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Laurel Rundle

Nov 29, 20211 min read

Aha! Moment: Peelgood

Our namesake is about a sudden realization, inspiration, or insight related to a consumer’s shopping journey. It’s often a moment of...

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Brands that Led the Way in Product Sampling

Laurel Rundle

Jun 2, 20213 min read

Brands that Led the Way in Product Sampling

For many, it’s not a complete weekend morning without making the sample rounds at your local grocery, trying all the new dips, bars,...

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Aha! Thanks Brands Providing to the Front Line

Laurel Rundle

Apr 1, 20201 min read

Aha! Thanks Brands Providing to the Front Line

We salute the brands who have stepped up to provide much needed resources to frontline workers and vulnerable populations. We are proud...

17 views0 comments

Laurel Rundle

Nov 1, 20193 min read

Getting on the List!

As we approach the holidays, the holy grail for toy and game businesses, many new concepts and products are anxiously awaiting their time...

20 views0 comments

INDUSTRY INSIGHTS

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