We start every campaign by understanding your objectives—whether you're launching a new product, entering a market, or driving trial among a specific demographic. During our initial consultation, we dig deep into your brand positioning, target consumer profile, competitive landscape, and specific success metrics. This foundation ensures every tactical decision aligns with your broader business goals.
From there, we match you to the ideal venues within our proprietary network where your target consumers naturally gather. Our venue database includes detailed demographic profiles, foot traffic patterns, and audience psychographics, allowing us to pinpoint locations that deliver the highest-quality impressions for your brand.
Once we've mapped your strategy, our venue relations team launches a comprehensive B2B marketing plan with our partners to gain opt-in and acceptance, along with specific distribution guidelines. For a protein powder, that might mean reaching gym members post-workout when they're actively thinking about recovery nutrition. For a pediatric supplement, it could be distributing through pediatricians' offices during wellness visits when parents are most receptive to health recommendations.
Throughout the campaign, we handle all logistics—sample shipment, venue coordination, inventory management, and compliance with any regulatory requirements. We provide venue partners with brand education materials, distribution best practices, and talking points so they can speak authentically about your product. Our venue partners deliver samples with genuine enthusiasm because they know their audiences and trust the products they recommend.
We don't just drop samples and disappear. We track distribution in real-time, monitor consumer response, and adjust as needed to maximize impact. After campaign completion, you receive comprehensive reporting that shows exactly where samples went, how many consumers were reached, and what purchase behavior followed.
The result? Your product gets into the right hands, at the right time, in environments where consumers are most receptive to trying something new.
