If you're considering joining Aha! Connect, you probably want to know what to expect in terms of frequency. Let's clarify how often you can expect to receive sampling opportunities.
The Honest Answer: It Varies
Frequency depends on two main factors: your business type and current brand campaigns. Some venue types participate in programs monthly, while others might see opportunities once a year. This variation isn't random—it reflects brand marketing cycles.
Business Type Matters
Certain venue types align with more brand campaigns simply because they reach demographics that many consumer brands target.
High-Frequency Venues: Fitness studios (including yoga, Pilates, OrangeTheory), gyms, and other sports-related locations typically see the most program opportunities because they serve broad, engaged audiences that many brands want to reach.
Moderate-Frequency Venues: Office buildings, spas and family-focused businesses often see opportunities several times per year.
Specialized Venues: Highly specialized businesses—like childbirth educators, veterinarians, animal shelters or specific healthcare facilities—might see fewer overall opportunities but when programs do align, they're usually exceptionally well-matched to their audience.
Brand Campaign Timing
Consumer brands don't launch sampling campaigns randomly—they're strategic about timing. You might see more beverage sampling in summer months and more beauty sampling during wedding season. Some industries have natural busy seasons that influence when sampling happens.
Major product launches also drive frequency. When brands introduce new products, they often invest heavily in sampling to drive trial. Other times, established products use sampling to enter new markets or re-engage consumers.
You're Always in Control
Here's what's most important to understand: you decide whether to participate each time. We never auto-enroll you in programs or ship products without confirmation.
The process works like this:
We contact you when a program matches your venue type and audience
You review the details—what product and timeframe. You confirm your participation (or pass with no consequences).
Quality Over Quantity
We prioritize quality matches over volume. Our goal is ensuring that every program we offer genuinely benefits your business and clients.
This selectivity benefits everyone. Brands get better results when samples go to the right audiences. Venues maintain enthusiasm because programs consistently deliver value. Clients receive relevant products they actually want to try.
Want to see how often programs match your specific venue type? Register here for Aha! Connect, and we'll keep you informed when opportunities arise. You can always adjust your preferences or participation level as you learn what works best for your business.
