You receive detailed reporting that transforms campaign data into actionable business intelligence—helping you understand not just what happened, but how to leverage those insights for future success.
Our post-campaign reports include comprehensive distribution summaries showing exactly where and when samples reached consumers, broken down by venue type, geography, and demographic segments. You'll see real numbers—total samples distributed, venue acceptance rates, geographic and store coverage, venue types and locations, and demographic reach. This granular view helps you understand which markets and channels delivered strongest performance.
We provide insights that bring the data to life. We compile feedback, sentiment analysis, and behavioral observations from venue partners who interacted directly with samplers. This qualitative data reveals how consumers responded to your product, packaging, and messaging in real-world conditions. Did the packaging resonate? Did consumers understand the product benefit immediately? Were there common questions or objections? This intelligence is gold for refining your go-to-market strategy.
We monitor engagement indicators including consumer feedback and sentiment, venue partner participation rates, and redemption of promotional codes included with samples. When possible, we correlate sampling activity with retail sales data to show direct revenue impact in campaign markets versus control markets. This sales lift analysis provides concrete proof of ROI.
You'll also receive strategic recommendations based on campaign learnings. We identify which venues and demographics delivered strongest results, suggest optimizations for future campaigns, and highlight opportunities to expand into new markets or channels. Our team has executed hundreds of campaigns across categories, so we bring pattern recognition and best practices to every recommendation.
All reporting is customized to your specific KPIs and business objectives. If you're focused on new customer acquisition, we emphasize conversion metrics. If brand awareness is the goal, we highlight reach and engagement indicators. This transparency ensures you understand exactly what your sampling investment delivered, and how to make the ne
