Driving Trial Through Trusted Healthcare Settings
Pedialyte wanted to drive trial and awareness of its AdvancedCare Plus Powder Packs through Aha’s exclusive network of urgent care locations, college health centers, preschools, and community centers nationwide.
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Introduction
Pedialyte partnered with Aha! to introduce its AdvancedCare Plus Powder Packs to consumers, reaching them through the healthcare and childcare professionals they trust most. Samples were distributed through credentialed influencers in urgent care centers, college health centers, preschools, childcare centers, and community centers nationwide.
The Challenge
While the Pedialyte name has strong recognition, many consumers were unfamiliar with the AdvancedCare Plus Powder Packs format and its enhanced benefits like 3x the electrolytes of leading sports drinks and zinc for immune support. The goal was to introduce the product at a high-relevance moment, when patients and families were already focused on recovery and hydration.
Our Approach
Aha! equipped venues with branded kits containing samples paired with info cards, table tents, and instruction materials that made staff-assisted distribution seamless. A QR-code-linked survey captured real-time feedback and venue insights throughout the program.
Insights
Timing is everything. Distributing samples in Q1—peak cold and flu season—created a natural moment of need that accelerated both trial and recommendation. Venue partners consistently noted that receiving a free sample was the direct catalyst to future purchase, and the professional endorsement inherent in healthcare settings added a credibility layer that consumer-facing advertising alone can't replicate.
