Winning Traveler Loyalty
TheraBreath partnered with Aha! to drive trial and awareness of its toothpaste among travelers, placing samples in hotels and short-term rentals nationwide during peak holiday travel season.
Introduction
TheraBreath partnered with Aha! to introduce its toothpaste and reach them while they were already in a personal care mindset. Aha! distributed trial-size samples through a curated network of hotels and short-term rentals, targeting millennial travelers in markets that over-index for that demographic.
The Challenge
TheraBreath is well established in the mouthwash category. Prior to this program, according to third party independent research 82% of consumers were new triers. The brand needed a moment-of-need strategy that would put the product in hand at exactly the right time.
Our Approach
Aha! placed trial-size toothpaste samples in hotel rooms and at front desks, paired with branded table tents driving survey participation and easel displays promoting an Amazon purchase offer. The program created a seamless path from discovery to consideration, meeting guests when they'd often forgotten their own toothpaste—making the sample feel like a premium amenity.
Insights for Personal Care Brands
Travel creates a uniquely high-intent sampling environment. Guests who receive a sample in a hotel room use it immediately, share their reaction with others, and associate the experience with a sense of discovery and delight. For personal care brands looking to break through against established competitors, sampling in hospitality settings is a strong acquisition lever—especially when the product delivers on its claims from the very first use.
