Pirate’s Booty® was promoted among millennial families in underperforming sales markets to drive trial and purchase. Aha’s! ForYourParents network reached families through kids sports, fitness & recreation and childcare providers. Almost 90% of participating influencers reported the program was valuable to parents, with 81% saying they would recommend Pirate’s Booty to parents. Trial was gained among new users, with 45% of those surveyed stating they had not heard of Pirate’s Booty before.