Driving Trial for Immune Support
Introduced Immune Zoom Tea and the benefits of echinacea during cold/flu season by delivering samples to urgent cares, primary cares, pediatricians, chiropractors, and naturopaths.
Introduction
Traditional Medicinals partnered with Aha! to increase awareness and trial of their Immune Zoom tea among consumers seeking natural immune support during cold and flu season.
The goal was to reach consumers through trusted and credentialed professionals to drive endorsement and strengthen consideration.
The Challenge
Traditional Medicinals faced a common category challenge: motivating consumers to try a new herbal wellness product. The program needed to engage individuals actively seeking immune support in settings that felt trusted, educational, and supportive, while reinforcing the benefits.
Our Approach
Aha! developed a healthcare-aligned sampling strategy that put Traditional Medicinals directly into the hands of consumers in environments where health decisions naturally occur. By meeting patients at the moment they were considering immune support, the program encouraged authentic trial and product discovery.
Insights for Wellness & Herbal Supplement Brands
The program reinforces a key insight: trial is most effective when it happens in trusted, relevant environments. For wellness brands, Aha! can help deliver:
- High-trust sampling through healthcare and wellness channels
- Educational touchpoints that support product understanding
- Direct engagement with consumers actively seeking solutions
- Exposure to new users unfamiliar with herbal formats
- Scalable, turnkey programs that simplify implementation
Traditional Medicinals’ results show how strategic, healthcare-driven sampling can introduce natural remedies authentically, driving measurable impact and consideration.
