Joy, Memories, and Laughter—Everywhere People Gather
The Op Games wanted to engage families in play, and drive exposure, awareness and trial of their game titles through a dual-channel activation including a national experiential tour and a venue partnerships with family-friendly venues nationwide. Places like YMCAs, recreation centers, libraries, workplaces, board game cafes and coffee shops and cafes.
Introduction
The Op Games partnered with Aha! to bring its beloved game titles to life across the country through a large-scale experiential activation and venue-based partnerships. The goal was to create genuine moments of play—putting the brand in front of families, friends, and communities in environments where fun and connection are already happening.
The Challenge
In a crowded entertainment category, The Op Games needed a strategy that went beyond store shelves. The goal was to create genuine moments of play in environments where fun and connection are already happening.
Our Approach
Aha! executed a two-pronged program:
Experiential Tour
A bold national and regional tour commanding major events across the country, with trained field teams deploying a large-scale gameplay footprint where crowds were biggest and energy was highest.
Venue Partner Activation
Game kits distributed through Aha's proprietary network of thousands of opt-in venue partners, placing The Op Games where communities already gather.
Insights for Toys & Games
Live play is the most powerful form of discovery for game brands. When consumers experience a game with others in a natural setting, the social moment becomes the purchase trigger. Aha!'s dual approach—tour plus venue kits—created touchpoints at scale across both high-energy events and everyday community settings.
