New Parents x The Perfect Brands

Reaching the right audience at the right time can make all the difference when it comes to growing a brand. For products in the baby care and parental care categories, our New Parent Kits offer an innovative, turnkey solution to connect directly with 10 million expecting and new parents. By partnering with trusted care providers—from doulas and midwives to OB-GYN offices and birthing centers—these kits have built brand awareness, trust, and loyalty over the past several years. 

The power of trust

New parents (especially first time parents) are at a pivotal decision-making moment, eager to discover safe and effective products for their little ones. What better way to introduce your brand than sharing samples or special offers with providers they trust? Our New Parent Kits are delivered by professionals who guide families through pregnancy, birth, and beyond. These experts naturally incorporate the kits into their key interactions—during check-ins, appointments, events, or even as a thoughtful addition to a new parent gift bag—fostering genuine word-of-mouth recommendation. When it comes to influencing purchasing decisions, we consider this a huge advantage! 

Maximum exposure with complimentary brands

Our New Parent Kits don’t rely on a single touchpoint- kits are distributed to 10,000 new and expectant parents nationwide, across several channels. Each kit is meticulously designed to showcase your product through multiple elements—custom carton labels, instruction sheets, table tents, samples, and backer cards featuring each brand. With category exclusivity, each product is able to shine, while also highlighted among complementary brands. Each participating brand is highlighted through multiple touchpoints in our B2B marketing campaign—from direct marketing to professional contacts— ensuring that your messaging reaches professionals who influence purchasing decisions. 

Proven impact

We’ve got the numbers to back our enthusiasm for these kits! Since 2022, our surveys have reported an average purchase intent of more than 82%, and an average recommendation intent of 86% after receiving their samples and special offers.  As one care professional shared, “We absolutely love getting these materials and use them for our gift bags and our birthing classes. Moms seem really interested to learn (about) and try the brands.” These results aren’t just numbers—they reflect the actual impact of delivering brands directly into the hands of families when they need it the most. Our data-driven approach means you’re not only reaching new parents—you’re learning exactly what resonates with them.

Last call for our 2025 kits! 

Now is the perfect time to position your brand to new and expectant parents with Aha! Marketing’s New Parent Kits. Ready to maximize your exposure? Samples are due April 14th, 2025 for this year's kits- reach out to our team for category availability and pricing!