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Meet Parents at Their First Shopping Decision Through Trusted Professional Channels

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2025 New and Expectant Parent Kits

Get your brands directly into the hands of expectant and new parents this Spring. We’ll deliver your samples or special offers directly through our curated network of OB/GYN offices, childbirth educators, midwifery practices and doula networks. Join other industry leading brands in our pre-assembled kit that is shared by professionals to their clients during natural points of interaction such as check-in, appointments, events, and inside of new parent gift bags.

Samples Due: 3/1/25
Deliveries Begin: May 2025

“We absolutely love getting these materials and use them for our gift bags and our birthing classes. Moms seem really interested to learn about and try the brands.”

2024 New Parent Kit Recipient

Raising a Newborn

Meet new parents when it matters most

- 81% of parents are more likely to repurchase baby care products from brands they initially chose for their infant. Source: Mintel, "Baby Care Products: U.S. Market Trends" (2019).

- 78% of new moms rely on healthcare providers’ recommendations for products like baby formulas, diapers, and health care products, especially in the first six months of their baby’s life. Source: Johnson & Johnson's American Baby Survey (2021).

Routine Checkup
PetKits

Interested in participating?

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