The petcare category is exploding. Over 68% of American households own a pet and spend nearly $60 billion each year caring for their pets.  But pet products aren’t the only brand opportunity.  “Pet parents” are heavy users of a range of CPG categories including: household cleaning, air care, fabric and floor care.

Aha! Marketing is an expert at reaching pet owners through trusted channels like veterinarian offices and shelters.

  • Pet owners rely on their vet for advice and information on pet nutrition and care.
  • Shelters offer a unique opportunity to reach consumers at category entry, when they are adopting a pet, generating brand preference and loyalty.
  • Ideal tactic to introduce your entire product line and drive traffic to key customers.

Aha! Marketing- Petcare

Petcare Reach

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Petcare Case Studies

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