The path to purchase has transformed. Today, 86% of shoppers make purchase decisions before they enter the store. It’s critical for marketers to win with consumers at the pre-shop stage, before she enters the store.
Aha! Marketing is uniquely positioned to reach motivated consumers with account-specific offers at the instant of trip formulation, when decisions are being made about the channel, retailer, categories and brand.
The path to purchase starts with Aha’s influencers. Over 75% of our audience makes a shopping trip after visiting our venues. And they are profitable single-purpose and fill-in trips, 80% on weekdays.