Sampling to expectant and news moms through childbirth educators, obstetric practices and pediatricians. Educational literature, product samples and coupons delivered by trusted providers during prenatal and newborn visits. 80% of mothers rate the information provided by their maternity care provider as “completely” or “very” trustworthy, more than any other source of information. 95% of Obstetricians and Pediatricians say they find Aha! programs helpful to their patients.
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