College marketing and product sampling is offered through college RAs in dorms, student health centers, fitness facilities or greek life (sororities and fraternities). 75% of students use on-campus recreation center facilities, programs and services. Of those participants, 80% participate in campus recreation programs and/or activities at least once/week, offering high exposure.
The sorority and fraternity environments generates strong peer interaction, word-of-mouth, and social recommendations.
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