The petcare category is exploding. Over 68% of American households own a pet and spend nearly $60 billion each year caring for their pets. But pet products aren’t the only brand opportunity. “Pet parents” are heavy users of a range of CPG categories including: household cleaning, air care, fabric and floor care.
Aha! Marketing is an expert at reaching pet owners through trusted channels like veterinarian offices and shelters.
Pet owners rely on their vet for advice and information on pet nutrition and care.
Shelters offer a unique opportunity to reach consumers at category entry, when they are adopting a pet, generating brand preference and loyalty.
Ideal tactic to introduce your entire product line and drive traffic to key customers.