Expectant and new moms are a vital market for both brands and retailers.  Baby care category sales top $13 billion and the baby aisle is the second most important department for shopper moms.

Aha! Marketing provides access to expectant and new moms, helping brands reach critical audiences through the most trusted sources.

  • Adds a human component to balance traditional and digital marketing efforts.
  • Reaches a dual audience of consumers and trusted healthcare providers. 81% of health professionals are more likely to recommend your brand.
  • Can segment by trimester or child development stage.
Aha! Marketing- Expectant Moms


Expectant and new moms case studies