We helped Truvia Natural Sweetener reach people newly diagnosed with diabetes through diabetes educators and diabetes education classes.

“I really like the recipe cards using Truvia for my diabetes and weight lost patients.”

Diabetes Educator, San Antonio, TX

Objectives

Generate recommendation by diabetes educators, trial, and purchase of Truvia to newly diagnosed diabetics or patients newly diagnosed as pre-diabetes.

Strategy

  • Efficiently drive trial and awareness by delivering samples and consumer messaging through trusted diabetes educators, RDs and Endocrinologists.
  • Drive use and recommendation of Truvia by healthcare providers.
  • Gain efficiency by using existing Truvia food service packs and sampling executions.
  • Focus distribution on Truvia heavy user and category heavy user markets.

Results

According to a 3 week post program survey of participating healthcare providers:

  • Over 70% of respondents said the Truvia program was helpful to patients.
  • Nearly one-half said they would recommend the Truvia “much more” or “somewhat more” often.
  • 96% of respondents would like to receive Truvia programs in the future.

Aha Marketing Truvia Diabetes Education

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