Aha helped Burt’s Bees Baby generate trial among new moms and healthcare providers, while driving traffic to Walgreens.
“LOVE Burt’s Bees, gave to all my patients.”
Pediatrician, Chicago, IL
- Generate trial of new Burt’s Bees baby care products
- Drive traffic to key Walgreen stores near major hospitals/medical office centers.
- Reach the consumer target: F18-45, with infant, that seeks out natural products.
- Reach target consumers during a visit to their pediatricians – the most trusted source of childcare advice.
- Utilize Point of Care to drive consideration just prior to shopping occasion
- Convert healthcare providers into advocates for Burt’s Bees.
- Deliver consumer literature to consumers through pediatricians
- Counter display with coupon pads placed in reception area
- Product samples and professional education materials created and provided to physicians and staff.
- Links on ForYourPatients.net, a portal linking professionals and Aha Marketing.
According to a phone survey of participating healthcare professionals
- 93% of healthcare professionals said the campaign was helpful to their new moms and staff.
- 37% of healthcare professionals are “much more likely” and 56% are “somewhat more likely” to recommend Burt’s Bees Baby to their moms.
- 26% rated the campaign “Excellent”, 67% rated the campaign “very good”.
- 93% would like to repeat the program