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The International Food Information Council (IFIC) Foundation has released its annual Food & Health Survey, which provides some interesting findings for food marketers. The study examines [...]
Drake University annually recognizes outstanding alumni for professional achievement and loyalty to their alma mater. As an alum and board member, Laurel Rundle attended the awards reception in [...]
Customer-retention and loyalty programs have long been marketing staples, but a new McKinsey Quarterly article suggests that winning at initial consumer consideration has a greater impact on [...]
A recent feature in FoodDIVE predicts that trust and credibility will become the new food marketing currency. Aha Marketing partner, Jesse Reif, said that consumer ad avoidance and the distrust [...]
Is your influencer marketing missing a crucial audience? It’s a hot topic (especially for brands in wellness categories) and point of care – medical offices and clinics – is the [...]