The Aha process starts with understanding client objectives, goals and measurement. We work to create a campaign that reaches your highest value consumers with relevant, actionable messages.

Targeting

Starts with our propriety venue relationships, followed by additional targeting data, resulting in a custom brand network. Campaigns may be segmented by 400+ demographic and behavioral variables, included shopper marketing preferences.

Activation

We activate to precisely meet brand objectives, desired scale and budget. Aha’s services include concept and content development, creative, production, fulfillment, shipping, consumer delivery and post-campaign measurement.

Measurement

Quantitative and qualitative reporting is available. Standard post-campaign report includes analysis of participating influencers, locations, impressions, engagement levels, retail store coverage, social media measurement, as well as audit results that include value to consumers and provider, brand recommendation, overall rating, and likelihood to participate in the future.

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