Aha! Thanks Brands Providing to the Front Line
By: Laurel Rundle
Founder & CEO of Aha! Marketing
April 15, 2020
We salute the brands who have stepped up to provide much needed resources to frontline workers and vulnerable populations. We are proud to call several of them our clients. Read on to learn more about their efforts.
We are proud to partner with Weleda to facilitate the donation of thousands of hand cream product samples to healthcare providers across the country. With the constant hand washing and sanitizing, Weleda hand cream is a valued contribution to those on the front lines.
3.6 million CLIF, LUNA, and CLIF Kid Bars have already been delivered to food banks and other nonprofit partners to help feed those in need. Additionally Clif has committed to donating an additional 3 million bars to help feed the fight, helping to sustain frontline health care workers. They are “engaging employees in a company-wide effort to get food directly and urgently to health care workers, while appreciating the heroic work of our bakery teams to keep production continuing safely and smoothly.”
Nestle has announced a partnership with the International Federation of the Red Cross and Red Crescent Societies (IFRC). They have joined forces with the IFRC in response to its emergency appeal to provide immediate help to strengthen health care systems. Their efforts include donations of food, medical nutrition products and bottled water, as well as more than $10 million for immediate deployment in countries where it is most needed. Additionally they are matching all employee donations 1:1 to these organizations.
Aha! wants to thank these brands as well as the many others who are working to get food assistance and supplies into the hands that need them the most. We see your efforts and are inspired by the dedication of time and resources to this time of need.
About the Author: Laurel Rundle is the Founder and CEO of Aha! Marketing, a point-of-influence marketing and sampling company. Aha! connects brands to prospective buyers through trusted wellness and lifestyle professionals. Laurel can be reached at [email protected].