About Aha! Marketing

Point-of-influence marketing and product sampling that connects brands to consumers.

Aha! here we go!

Aha! Marketing is the leading point-of-influence marketing company that delivers powerful brand messages through health, wellness, nutrition and pet influencers nationally. Every brand campaign is delivered through one of 6 trusted and established networks, all designed to provide value to our venue partners and their businesses. Brands who participate in Aha! programs are part of a marketing plan that includes a series of communications and a dedicated web page. Our influencers include healthcare providers, fitness professionals, educators and more.

The Aha! Process

The Aha! process starts with understanding client objectives, goals and success criteria. Then we work to create a campaign that reaches your highest value consumers in trusted environments with relevant, actionable messages.

Targeting

Starts with our propriety influencer relationships, followed by additional targeting data, resulting in a custom brand network. Campaigns may be segmented by 100+ demographic and behavioral variables, including retail customer and shopper preferences.

Activation

A campaign is activated leveraging one of our known B2B platforms, so brands are represented with the needs of our influencers and their businesses in mind. Visit our platforms here. Aha! services include concept and content development, creative, production, fulfillment, shipping, consumer delivery and post-campaign measurement.

Measurement

Quantitative and qualitative reporting is available. Standard post-campaign report includes analysis of participating influencers, locations, impressions, engagement levels, retail store coverage, social media measurement, as well as audit results that include value to consumers and provider, brand recommendation, overall rating, and likelihood to participate in the future.

From start-ups to global brands, Aha! we’ve got you!

Our Team

Meet our core team and some of the people who help inspire real human connections between brands and their audiences.

  • Laurel Rundle
    Laurel Rundle FOUNDER & CEO

    Laurel founded Aha! out of a passion for wellness and the understanding that brand trust can be built by leveraging the right kind of recommendations. This knowledge has helped reach millions of consumers through reputable brand partnerships. Prior to starting Aha!, Laurel worked in consumer product marketing followed by senior positions in a global advertising company. Laurel is proud to serve on the Board of Directors of The Union League Club of Chicago and the Drake University National Alumni Board. She likes to explore, travel, practice yoga -and her dog Finn is often found by her side.

  • Erica Dorantes
    Erica Dorantes DIRECTOR OF OPERATIONS

    Erica strives to understand the how in how things work in order to make a process better and more efficient. She has more than 15 years of experience in non-profit development, event planning, operations, and project management. Excited to use her marketing background in health and wellness, she joined the Aha! Team in 2019. Outside of work, she enjoys spending her time with her husband and two young kids.

  • Regina Verdico
    Regina Verdico ACCOUNT MANAGER

    Regina is a ‘consumer-centric’ marketing professional with a gift for relationship building and a passion for helping businesses grow. With nearly two decades of experience, she joined the Aha team to combine her passion for health and wellness and her extensive consumer marketing experience in diverse advertising platforms. Outside of marketing, Regina is dedicated to teaching yoga and meditation and helping others return to their true sense of Self. She incorporates yoga and meditation into her daily routine, is an avid chef of vegetarian cuisine and is passionate about animals, especially her feline children, Sonny & Tini.

  • Kate Bollier
    Kate Bollier ACCOUNT MANAGER

    Kate’s passion for learning and understanding is evident in her double Masters from DePaul University in Relational Communications and Master of Science in Marketing. Her curiosity has earned her a unique understanding of human motivations and behaviors. Before joining Aha! in 2019, Kate worked in event planning and donor development at The Lyric Opera of Chicago. In her free time she loves trying new restaurants, taking spin classes, and managing her Frenchie’s Instagram account.

Contact Us

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