Aha Marketing transforms your brand message or sample into a recommendation by placing it in the hands of consumers through respected influencers, just prior to a purchase occasion.
We combine relevant, targeted delivery with scale. Each quarter, 235 million consumers visit our 200,000+ venues.
The founders, Laurel Rundle and Jesse Reif, have a combined 40+ years in the industry and launched Aha to shine a light on influencer marketing and product sampling. Leading companies like Dannon, Clorox and Nestle have relied on the quality, precision targeting and efficiency of Aha’s programs for years, making them a leader in the category. Their team includes experts in research, communications, design and product management.
- Laurel RundlePartner
Laurel Rundle co-founded Aha Marketing with Jesse Reif in 2011. She has more than 20 years’ experience working with top level CPG, Healthcare, Financial and Retail clients. Before starting Aha!, Laurel held senior level positions in consumer packaged goods and advertising.
Laurel is actively engaged in volunteering and holds co-chair and leadership positions with five organizations that serve women, children, entrepreneurs and the business community. She stays active through hiking, yoga, and travel. Laurel graduated from Drake University’s School of Journalism.
- Jesse ReifPartner
Jesse Reif co-founded Aha Marketing with Laurel in 2011, where he has consulted with leading brands like Gerber and Target on consumer education, trial generation, and drive-to-retail programs. Over the past 20+ years, he has overseen everything from concept to delivery of hundreds of influencer campaigns.
Jesse is the former Chairman of the Product Sampling Council and has extensive experience in leading trial, measurement, and integrated marketing campaigns for major consumer packaged goods brands. Outside of work, Jesse’s passions include dogs, blogs, books, and art. He is a graduate of the University of Missouri’s School of Journalism.
- FinnTop Dog
Finn is the office dog and oversees napping and playing all day long. He is a Havanese who loves to play fetch and often impresses guests with his tricks and agility. His 6 pounds of awesomeness helps our team keep a positive attitude and balanced perspective!
Finn holds a degree in basic obedience from Anything’s Pawzible in Chicago.